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The advent of Name, Image, and Likeness (NIL) rights has fundamentally transformed college football, allowing athletes to monetize their personal brands. Despite its impact, precise details on these financial arrangements remain scarce. This article investigates the current market values for players across various positions, offering a clearer understanding of NIL earnings.
The Cost of Securing a Starting Player
Even in the third year of NIL, obtaining exact figures on player compensation is difficult. There is no central database, and many deals are struck outside established platforms like Opendorse. To compile an accurate market assessment, CBS Sports spoke with NIL agents, collective operators, college coaches, players, and their families. The following figures also reflect the costs associated with retaining players and preventing them from entering the transfer portal.
Quarterback (QB) Market Range: $500,000 to $800,000
As the most crucial position in college football, quarterbacks command significant salaries. While some outliers exist, a solid starting quarterback in the Power Five typically earns between $500,000 and $800,000. Exceptional talents can fetch up to $2 million, as seen with Miami’s Cameron Ward, whose market value surged beyond $2 million due to high demand.
Running Back (RB) Market Range: $200,000 to $300,000
Similar to the NFL, running backs generally earn less than quarterbacks. However, standout players like Ole Miss’ Quinshon Judkins and Oregon State’s Damian Martinez can earn over $400,000, highlighting their pivotal roles on their teams.
Wide Receiver (WR) Market Range: $75,000 to $300,000
Wide receivers are crucial yet less individually valued compared to quarterbacks. Given the need for multiple starters, their salaries are lower, though top talent can drive higher compensation due to competitive recruiting.
Offensive Line (OL) Market Range: $350,000 to $500,000
Offensive linemen are indispensable, with high-end left tackles earning even more. Retention is a significant expense, as programs strive to keep their top linemen from transferring, ensuring stability and strength in their offensive lines.
Defensive Line (DL) Market Range: $250,000 to $600,000
Defensive linemen, particularly tackles, are highly sought after, leading to higher compensation. Players like Oklahoma's Damonic Williams and Oregon's Derrick Harmon exemplify this trend, with values reaching high six figures. Programs must invest heavily to secure starting-caliber defensive tackles.
Edge Rushers and Linebackers (LB) Market Range: $100,000 to $600,000
Edge rushers can earn nearly seven-figure salaries, although the market has stabilized somewhat. Linebackers’ values vary, with elite pass-rushers commanding more than traditional off-ball linebackers. Top linebackers can earn up to $600,000.
Defensive Backs (DB) Market Range: $120,000 to $225,000
Cornerbacks and safeties are critical yet less costly positions. Elite cornerbacks can earn between $250,000 and $400,000, while top safeties, like Alabama’s Caleb Downs, can exceed typical market values when multiple programs compete for their skills.
Understanding the NIL Market
The NIL market is intricate and ever-changing, with player values fluctuating based on demand and talent. Programs spend significant amounts not only to acquire new talent but also to retain key players, underscoring the competitive nature of college football. As NIL practices evolve, transparency and strategic investment will continue to shape the future of athlete compensation in collegiate sports.
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